Blasting (formerly called Campaigns) lets you reach out to customers proactively instead of waiting for them to message you first — announcements, promos, product launches, and seasonal offers, delivered to everyone in one send.
Open Blasting in the left sidebar and pick a channel tab:
- Live Chat — trigger proactive messages on your website based on the page or visitor behaviour.
- SMS — send a one-off text message to a selected audience.
- API — drive sends programmatically through your API channel.
- WhatsApp Business App and WhatsApp API (WABA) — broadcast to customers on WhatsApp.
Click Create blasting to set up a new one: choose the inbox, write the message, pick the audience, and (where supported) attach media such as product photos, a brochure, or a price list.
Blast recipients don’t count toward your plan’s Monthly Active Contacts — only the recipients who reply do. See Monthly Active Contacts.
Looking for automated follow-ups that go out step by step over days? That’s Message Sequences, a separate feature — blasting is one broadcast to many people at once.
