Reach customers on WhatsApp with two options under Blasting:
- WhatsApp Business App — for the standard WhatsApp Business setup. Write a free-form message, attach media if you like, and messages go out gradually (drip sending) to keep your number healthy.
- WhatsApp API (WABA) — for the official WhatsApp Business Platform. Select an approved WhatsApp Template and its language; any image or document in the template is delivered with it.
Watch the walkthrough
For both, pick the audience by customer label and set the scheduled time for the send.
WhatsApp requires pre-approved templates for proactive (outbound) messages on the official API, so prepare your templates first.
Tip: your AI agent can prepare a WhatsApp blasting draft for you to review and send — see Prepare a WhatsApp blasting with AI.