Tailor how conversations are organised and handled:
- Labels — create a shared set of tags for conversations and contacts.
- Custom Attributes — define extra fields to capture on conversations or contacts.
- Automation — set up rules that run actions automatically (assign, label, reply, and more) when your conditions are met.
Automation rules can also send messages for you — in the same conversation or through another inbox like email or WhatsApp. See Sending automated messages with Automation.