Picture and file size limits

How big a picture, video, audio clip or document can be when you add it to a template, an AI Knowledge answer, a Flow Agent or a message sequence, and what to do when a file is too big.

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WhatsApp and the other channels refuse a file that is too big, and every send of that file fails. Mampu AI checks the size the moment you add a file, so a file that is too big never reaches your customers’ messages. You see a message such as This image is 5.52 MB. The limit is 5 MB, so please upload a smaller file. and the file is not saved.

The limits

Files your AI agent or a Flow Agent can send on any channel must fit every channel you might use:

File Largest size
Image (JPEG, PNG and other pictures) 5 MB
Video 16 MB
Audio 16 MB
Document (PDF and other files) 25 MB

These limits apply to:

  • media in AI Knowledge answers, FAQs, promos and product photos
  • attachments on a Flow Agent’s Send message step
  • media in Settings → Message Sequences steps

The picture, video or document at the top of a WhatsApp template is only ever sent on WhatsApp, so it follows WhatsApp’s own limits: 5 MB for an image, 16 MB for a video and 100 MB for a document. This applies in Settings → WhatsApp Templates, when you create a template on an inbox, and when you pick a file for a template in a reply or a blast.

A template whose file is already too big

A template may still hold a file that was uploaded before sizes were checked. When you pick that template in a conversation reply, a new conversation or a WhatsApp blast, its file shows in red with the reason, and Send message or Create stays off until you replace it:

A template file that is too big, shown in red with the reason

  1. Click the × on the file.
  2. Upload a smaller file, or paste a link to one.
  3. Send or create the blast as usual.

To fix the template for every future send, edit it in Settings → WhatsApp Templates and upload a smaller example under Header. WhatsApp reviews the change like any other edit. A message sequence step that uses the template shows the same reason under its media link, and the sequence cannot be saved until the file fits.

Making a file smaller

  • Pictures: save as JPEG instead of PNG, or reduce the width to around 1600 pixels. A photo that size is usually well under 1 MB and still looks sharp on a phone.
  • Videos: export at 720p, or trim the clip.
  • Documents: use your PDF app’s Reduce file size or Optimise option, or split a long document.

A file you upload in the Playground to play the customer’s side of a test chat is not limited in the same way, because it stands in for what a customer sends you.